A $15,000 project, one day after launch.
Nelson Home & Co. went live on a Monday. By Tuesday they had booked a $15,000 job from a client who found them on Google and called after reading the site.
The Client
Excellent work, no proof of it online.
Nelson Home & Co. is an interior design firm in Owensboro run by Josh and Will Nelson. Interior design, renovation and new build work, home staging, and seasonal decorating, largely for higher-end residential clients across Daviess County and the surrounding Tri-State.
The work was already excellent. The problem was that nobody searching for it could find any proof. A prospective client who heard the name had nowhere credible to land, and a prospective client who had not heard the name had no way to discover them at all.
The Build
What we built
A ten-page editorial site rather than a single scrolling page. Home, services, portfolio, about, partners, press, contact, and the legal set. Built on a custom serif identity, paced like a print portfolio, and anchored by a cinematic brand film on the homepage.
The portfolio carries a project gallery with before-and-after comparisons, which for a design firm is the entire sales argument. The partners page shows the furniture houses they source through, which does real credibility work with the kind of client who recognizes those names.
Search
The search work underneath it
A beautiful site nobody finds is a brochure. The visible build is roughly half the project. The other half is structure that search engines can read without guessing.
Ten pages, not one
A one-page site gives Google a single target. Ten pages give it ten, each one able to match a different query. Every page carries its own unique title, description, and canonical.
Titles built on intent, not branding
Every title pairs the service with the market: Interior Designer in Owensboro, KY, Interior Design, Staging & Seasonal Decorating | Owensboro, KY, Portfolio | Interior Design Projects in Owensboro, KY. That is what people actually type.
Dual-typed business schema
The business is marked up as both HomeAndConstructionBusiness and ProfessionalService. Interior design sits awkwardly between categories, and declaring both removes the ambiguity rather than leaving Google to infer it.
Hyperlocal service areas
Structured data names Owensboro, Daviess County, Whitesville, Philpot, Utica, and Maceo. Competitors claim the city and stop. Naming the small communities around it wins searches almost nobody is contesting.
Service and FAQ markup
All four services carry their own Service schema, and the services page carries FAQPage markup, making it eligible for expanded search results rather than a plain blue link.
The founders as entities
Josh and Will are marked up individually with Person schema. For a business built on personal reputation, giving Google real people to attach the brand to is worth more than another paragraph of copy.
Profile alignment
Name, address, and phone match their Google Business Profile character for character, and sameAs links tie the site to their Instagram and Facebook so the whole footprint reads as one entity, not three.
Crawlable by construction
A sitemap covering all ten pages, a clean robots file, canonical tags throughout, and breadcrumb markup on eight pages. None of it is glamorous. All of it is why the site was indexed and working within days.
The Outcome
What happened
The site launched on a Monday. Within a day, Nelson Home & Co. had a $15,000 project from a client who found them through Google, read the site, and called.
The honest read on that timing: a brand-new domain does not out-rank established competitors in twenty-four hours, and we would not claim it did. What the structure did was make the business findable the moment someone looked, and what the site did was convert that visit into a phone call. Someone went looking for an interior designer, found Nelson, and the site was good enough to close the loop without a single conversation first.
That is the whole job. Be findable when someone looks, and be persuasive when they arrive.
One project in one week is not a promise, and any agency quoting you a guaranteed timeline is selling something. What is repeatable is the method: build the structure correctly, target the searches that actually happen, and make the site worth trusting when somebody lands on it.